The Liszki district is located on the western side of the city of Krakow and consists of a few villages with approximately 16,700 inhabitants. The implementation area also includes a transportation corridor connecting the western part of Cracow with the territory of the Liszki district (Road 780).
In 2014, the Liszki district was inhabited by 8,528 women and 8,189 men. The vast majority of inhabitants are aged between 15 and 59 years. As these people mostly study or work in Krakow, they travel to the city every day, in many cases using a car, thereby causing traffic congestion. They were the main target group for the SmartMove project. Some AMC activities are also directed at primary and secondary school pupils, given that mobility education at school age influences the future decisions made by young road users. Children also often share interesting ideas heard in school with their parents and suggest solutions concerning the selection of transport mode.
In the analysed area, there are 10 bus lines. However, six of these lines are the most important ones, which could be used by the target groups: namely, 209, 229, 239, 249, 259 and 269. All routes end at the Salwator bus terminus, which is located next to the Salwator tram terminus (western areas of the Krakow city). As all tram lines go the city centre of Krakow, Salwator is an interchange point, where commuters from the Liszki district can change from a bus to a tram in order to get to Krakow city centre. Bus lines constitute a feeder system for the tram lines.
An increase in the use of bus transport will translate into an increase in the number of passengers along the tram lines connecting western areas of Krakow with the city centre. Unfortunately, the bus system in the area faces several problems. One of them relates to poor frequency of buses. On weekdays, the average frequency along bus lines is one to two buses per hour in peak hours. The quality of the bus stop infrastructure is also poor – in many cases there is a lack of the shelters, seats or sidewalks providing a safe access to the stop.
The first step in implementing an AMC in the Liszki district was to look for support from relevant stakeholders, such as local authorities, the church, religious communities and schools. Their representatives were contacted by telephone. Meetings were then organized with them, after which they received announcement letters with relevant information about the goals and the scope on the information during mass in churches and classes at schools, as well as placed it on the local community website.
Following this general contact phase, the SmartMove team started a face-to-face contact phase, which meant that the inhabitants were visited in their homes. Inhabitants obtained general information about the transport operation (brochures about local transport with a map of the corresponding bus network, information about ticket prices, the ways to buy tickets, bicycle traffic and pathways etc.). Inhabitants were informed about the AMC, additional active measures and the possibility of receiving personalized information (e.g. personalized timetables). Those who were interested in receiving individual information were asked to fill in an order form and set the date for the delivery of materials.
Photo credit: Marek Bauer