www.smartmove-project.eu Promoting public transport use in rural areas
Transfer, Newsletter of the SMARTMOVE project
Activitieseditorial

SmartMove finishes first phase
This fall concluded the first phase of SmartMove, a research initiative that’s testing a personalized marketing strategy to boost ridership on rural public transport. By now the marketing phase has finished and the coming months will reveal its impact.

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Activitiesrecent activities

Almada improvises toward target
Persistence and improvisation were needed in Almada, with the local SmartMove partner going door-to-door and then to public events to recruit participants in its active mobility consultancy.

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Wittenberg raises awareness of bus service
As in the nearby SmartMove region of VON, the SmartMove campaign in the Wittenberg District has had to work extra hard to engage its target households in active mobility consultancy.

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Community support key in Krakow
With solid support from city officials and church leaders, the SmartMove project in Krakow concluded its active mobility consultancy campaign (AMC) relatively early and ahead of target.

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Active measures key in Kreis Euskirchen
In the region of Kreis Euskirchen, events such as trainings and trouble-shooting tours helped the local SmartMove partner forge community ties that were key to project success.

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Langadas works fast and face to face
SmartMove’s partner in the Greek region of Thessaloniki wasted no time in meeting its project target. Concentrating efforts on the municipal conglomeration of Langadas, the campaign involved three trained canvassers walking door to door and asking residents to fill out a personal transport survey.

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VON partner extends campaign
In the eastern German region of VON (Oberlausitz-Niederschlesien), the SmartMove active mobility consultancy (AMC) will continue through the end of the year in an effort to reach the targeted 500 participating households.

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Austrian campaign stretches to hit target
In Austria, the leading partner of SmartMove completed its active mobility consultancy (AMC) ahead of target, setting a good example for the project. But it wasn’t easy.

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Activitiesnotice board

New twitter channel
Follow us on our new twitter channel!
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Watch training seminar presentations
Watch all our conference presentations on our YouTube channel!
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AMC Guidelines
Read our guidelines about the practical implementation of AMC campaigns
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AMC active measures
Download collection of active measure factsheets
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Public transport feeder networks
Download our introduction
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ActivitiesRecent SmartMove training seminar

October, 2015
Rural sustainable mobility and a proactive marketing approach
Thessaloniki, Greece
All presentations are available on-line as videos and PowerPoint slides.
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ActivitiesUpcoming SmartMove training seminar

April, 2016
Assessing SmartMove achievements
Almada, Portugal
This is the last SmartMove take-up seminar!
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Activitiesabout

transfer is the biannual newsletter of the SmartMove project. For more information about active mobility campaigns and rural mobility services please visit our website at www.smartmove-project.eu. If you no longer wish to receive this newsletter please write a message to smartmove@rec.org with ‘unsubscribe’ in the message header.



The sole responsibility for the content of this newsletter lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.
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