www.smartmove-project.eu Promoting public transport use in rural areas
Transfer, Newsletter of the SMARTMOVE project
Activitieseditorial

Marketing can make or break rural public transport
SmartMove’s mobility experts will share their formula for reinvigorating rural public transport on January 21 at an international meeting in Krakow. The event will focus on the twin tools of individualised marketing and in-person events and measures.

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Activitiesrecent activities

Active measures juice up marketing
Active measures are a good way for a transport operator to prime its target audience in advance of an individualised marketing campaign. By offering attractive workshops and other activities, the transport company can not only achieve direct impacts on public transport ridership, it can also recruit participants in planned promotions.

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A hard focus on soft measures
In an effort to reverse slipping modal share for sustainable transport, research increasingly focuses on persuading people to voluntarily change travel habits. And variety of research indicates that changes in behaviour are less durable than changes in underlying attitudes about transport choices.

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Seminar shows how active marketing can lift rural public transport
The SmartMove project will share its methods with an outside audience on January 21 at a public seminar on how rural public transport operators can boost ridership through proactive marketing. The one-day event will take place in Krakow, Poland.

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Targeting older customers in rural transport
A conference on mobility for older people provided an opportunity for SmartMove’s partner in Germany to promote the project to one of he most important target groups of active mobility consultancy.

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Public transport and bikes blend in Burgos
Following a well-attended SmartMove kick-off meeting in Burgos, local implementers will start project activities in 2015 with the hope of finding complementarities with a new EU-funded utility bicycling project.

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Mobility Week offers a window onto SmartMove
SmartMove’s partner in Austria began its outreach in the Waldviertel and Wachau region with a promotional effort in September at a local celebration of European Mobility Week.

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It's already there!
Public transport is often perceived by residents as worse than it actually is – thus simple tools such as direct marketing or small fixes in schedules can help boost passenger numbers.

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New policy guidelines for rural mobility
The Move on Green project has recently released policy guidelines and recommendations to encourage local, regional, national and European policy makers to develop sustainable mobility in rural and mountainous areas.

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Activitiesnotice board

AMC training videos
Watch the keynote presentations of the second SmartMove training seminar
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New languages on-line
This SmartMove website is now available in German, Spanish, Greek, Polish and Portuguese!
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New partner joins SmartMove
The Transport Federation Oberlausitz-Niederschlesien (Germany) joined SmartMove in October 2014.
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ActivitiesUpcoming SmartMove training seminars

21 January, 2015
Proactive marketing for sustainable rural mobility

Krakow, Poland
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22 January, 2015
Moving from theory to practice
Krakow, Poland
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October, 2015
Harvesting the fruits
Thessaloniki, Greece
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March, 2016
Looking back
Almada, Portugal
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Activitiesabout

transfer is the biannual newsletter of the SmartMove project. For more information about active mobility campaigns and rural mobility services please visit our website at www.smartmove-project.eu. If you no longer wish to receive this newsletter please write a message to smartmove@rec.org with ‘unsubscribe’ in the message header.



The sole responsibility for the content of this newsletter lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.
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