Jun 12, 2016

In Kreis Euskirchen, 25% of those taking part boost bus use

Despite early challenges, campaign has big impact on those reached

SmartMove’s campaign in Kreis Euskirchen was challenged in getting participants, but it ended up having a strong impact: Among those who took part in the local active mobility consultancy campaign 25 percent reported increasing their use of public transport.

As with other SmartMove partners in Germany, Kreis Euskirchen had to tread lightly while recruiting participants due to legal barriers concerning solicitation. Local SmartMove partner Verkehrsverbund Rhine-Sieg (VRS) began its recruitment with a mass mailing to residents, and just 9 percent responded positively.

VRS followed up with a vigorous series of active measures, which ultimately reached more than 2,000 individuals.

Those who took part in the VRS’s active mobility consultancy were very responsive. A survey following the campaign revealed that:

  • 90 percent of the participants said they received information during the campaign of which they were previously unaware;
  • 28 percent said they felt more motivated to reduce the car use; and
  • the local TaxiBus service, an important feeder system in the target region, reported a 15 percent increase in ridership.

But the headline achievement was getting campaign participants to make greater use of public transport. Twenty-five percent of those taking part reported doing just that. That corresponded to an average of more than 1.5 avoided car trips per week among those in increased public transport. And this led to a cut in CO2 emissions by about 13.2 tonnes per year.

VRS states that the “framework conditions”, particularly public transport service levels, were unchanged during the campaign and that, therefore, the environmental achievements could be attributed to the SmartMove measures.

With these achievements, VRS met its environmental targets within SmartMove. The company concludes that further CO2 emission cut would be possible by extending the campaign to adjacent area or by activating more participants within the area already targeted.