The ex post evaluation report (PDF) of the Waldviertel-Wachau implementation region gives an overview on the process, the costs and the impact of the AMC campaign implemented from spring to autumn 2015. The campaign has revealed that there is a clear potential in AMC campaigning to reduce energy consumption and CO2 emissions. This potential can be further exploited by involving more people in the AMC campaign or by extending the campaign to other geographic areas.
During the campaign the framework condition remained unchanged, which allows the conclusion that any changes in the transport demand in the region is mainly driven by the impact of the AMC campaign. The response of the dialogue marketing part of the campaign was 11% of all contacted persons. Additionally another 1870 persons could be contacted during active measures during the AMC campaign.
The main impacts of the AMC campaign are (based on the interviews with the participants after the AMC campaign): 91% of the participants received information within the campaign, they were not aware of before and another 48% feel motivated to reduce the car use. 22% of participants increased their public transport usage, which corresponds with an average shift of 3 car trips per week to public transport. This caused a reduction of CO2 emission by ca. 105 tons per year. Generally it can be stated, the envisaged objectives as well as the quantified targets could be reached within the AMC campaign.