The SmartMove take-up seminar showcased how the Active Mobility Consulting (AMC) marketing approach, combined with proactive mobility measures, can help to reverse a trend of declining public transport use. At the last SmartMove take-up seminar in Almada, Portugal, several successful campaigns were presented by project partners from Austria, Germany and Greece.
The event was attended by delegates from Portugal and all accross Europe
The keynote presentation was made by the local public transport provider, fertagus
The winner of the main prize of the Almada AMC campaign was drawn at the event
The plenary discussion was followed by small group discussions.
A SmartMove example: Burgos, Spain