Mar 4, 2016

Assessing SmartMove Achievements

Take-up seminar in Almada, Portugal showcased mobility marketing results

The SmartMove take-up seminar showcased how the Active Mobility Consulting (AMC) marketing approach, combined with proactive mobility measures, can help to reverse a trend of declining public transport use. At the last SmartMove take-up seminar in Almada, Portugal, several successful campaigns were presented by project partners from Austria, Germany and Greece.

Download take-up seminar report (84 page PDF)

Download agenda (Baixar agenda em português)

Download presentatios (2-10 MByte PDF files)

Photographs from the event

The event was attended by delegates from Portugal and all accross Europe

The keynote presentation was made by the local public transport provider, fertagus

The winner of the main prize of the Almada AMC campaign was drawn at the event

The plenary discussion was followed by small group discussions.

A SmartMove example: Burgos, Spain