Nov 18, 2014

Targeting older customers in rural transport

Public transport companies need to pay special attention to the needs of their older customers

A conference on mobility for older people provided an opportunity for SmartMove’s partner in Germany to promote the project to one of the most important target groups for active mobility consultancy.

As retired people make up on average 17 percent of Europe’s rural population, public transport companies need to pay special attention to the needs of their older customers. This was the message that SmartMove brought to the conference “Mobility management for elderly people“, held on October 29 at the Haus der Technik in Essen, Germany.

The public transport association of Rhein-Sieg (VRS), SmartMove’s implementing partner in Germany, took part in order to engage with the 160 participating experts, including the minister of transport of the North Rhine-Westphalia region.

SmartMove was one of 20 projects presented at the event’s “innovation market“. The project stand outlined the SmartMove goals, including those specific to the German region of Kreis Euskirchen.

Bernd Knieling, representing SmartMove on behalf of VRS, explained SmartMove’s aims to increase public transport use.  He described the planned measures related to dialogue marketing, mobility checks, training rides for elderly bus passengers and other events.

During the second part of the conference, SmartMove took part in a workshop with five other projects dealing with rural passenger transport. Nearly all participating experts corroborated SmartMove’s guiding belief in the value of personalised communication for public transport marketing.

The conference was the third in a series, and the organisers agreed to present SmartMove results at the fourth event planned for 2016.

Photo credit: Green City